Almost 200 years in the market, progressive thinking, and cutting edge technologies – these core strengths of the ecological hygiene paper manufacturer’s brand must remain represented after thoroughly restyling the brand. We created a dedicated design version to each product group, using colors and graphic elements to communicate lightness and solidity in consistent style. We dared to add a few practical details too – a new quality packaging material and extra handles to make the carrying more comfortable. The updated graphic design style ensures that Grite products are perceived as modern, whereas clear communication of their functional values adds a comfortable push to choose this brand above others.