A small family bakery made a decision to introduce their unconventional products into the major retail chains. They want products look so good, you’ll add them immediately to your cart without even knowing what they are. We chose a subtle black & white package design in order to be identified with the homemade category and want something more minimalist for this graphic design project. Some hipster element: The use of a trendy and huge font on a solid background. The cute rustling material with a matte effect makes sure the products stand out from the usual glossy competition. The final package came out slightly and successfully hipsterish – we managed to present the homemade quality in a way that’s attractive for the urban audience.