Organic puree – a new product line from the baby food Brand MAMUKO. Our instinct to use the opportunity and get rather expressive was mixed with a slightly unusual carefulness. Graphic designers kept the brand consistent and their style recognizable, focusing on the essential information, which for this baby food brand, is ingredients and nutritional value. The new product packaging design has an interesting matte effect, is extremely pleasant to touch and – thanks to consistent design choices – effectively communicates the brand’s qualities.