Joy Gummy is a brand specializing in producing premium food supplement with no sugar or gelatine for well balanced and healthy life.
The brand uses a circle symbol inside, which associated with the sun as the energy of the day and the moon as a calm night’s sleep.
We used a simple typography to dignify the text and to finish rounding up the brand’s premium nature.
Our design proposal is simple, destined to strongly stand out in its simplicity and cleanliness against overwhelming and noisy packaging that dominates e-market aisles. The design is transparent and honest as the brand is.