BRAND COMMUNICATION STRATEGY
In order to create a position strategy, we must identify your brand’s uniqueness and determine what differentiates you from your competition.
Main steps to effectively clarify your positioning in the marketplace:
Target Customer: What is a concise summary of the attitudinal and demographic description of the target group of customers your brand is attempting to appeal to and attract?
Market Definition: What category is your brand competing in and in what context does your brand have relevance to your customers?
Brand Promise: What is the most compelling (emotional/rational) benefit to your target customers that your brand can own relative to your competition?
Reason to Believe: What is the most compelling evidence that your brand delivers on its brand promise?
We help integrate Your Brand Positioning in Your Customer’s Mind
BRANDING AND PACKAGING DESIGN
Creative idea of packaging, visual and graphic design, professional preparation of working files for printing studio, 3D photo visualization for customers
A comprehensive analysis of the internal and external communications of the brand, assessment of the competitive environment of the product, market research to help understand what the consumer wants when choosing product. Identify the positive and distinctive features of the brand.
Creative packaging ideas and design of packaging, layout and masterfiles preparation for printing studio, 3D studio photo visualization.
TRADEMARK / LOGOTYPES GRAPHIC DESIGN / BRANDBOOK
CREATIVE SOLUTIONS AND GRAPHIC DESIGN FOR SOCIAL NETWORKS, MEDIA